For a website to be effective, it needs good performance. This means that the site’s loading speed will impact how users perceive your business and whether they come back for more purchases from you in the coming months! Your website’s performance is strongly influenced by how well it performs in the search engines. A slow-loading site will disappoint visitors and damage its ranking, which means less traffic for you! Fortunately, there are many ways to help increase page speed and make it faster than ever before without sacrificing quality or functionality.
Why taking care of WordPress Site Speed is Important?
Search Engine Optimisation is about getting traffic to your website. A fast-loading, user-friendly site will get you more views (and therefore more revenue) than a slow one. According to Google, fast website load times are essential for mobile search rankings. Your website will load faster, and as a consequence, it has got a better chance of ranking high in search results.
Website speed affects user experience, which is another reason to pay attention. When visitors land on your website, and it takes too long to load, they’re likely to leave before it finishes loading. And if they leave before your site has had a chance to show them what you’re all about, you’ve lost a potential customer.
Additionally, slow websites can lead to higher abandonment rates and reduced conversions. So, improving your website speed helps with SEO and impacts your business.
Test Your WordPress Site Speed
Before you start making changes to your website performance, you will need a baseline of your website’s current performance, status and efficiency. You may believe your website is loading fast because you are spending too much time working on it, which results in cached files. It will provide a quicker loading experience for you since they won’t have to wait for the cached files to load.
To get an accurate reading, you can use a tool like GTMetrix, which tests your website against 22 checkpoints and provides a grade. You’ll also see specific recommendations on how to improve your website’s performance.
If you’re not satisfied with the performance of your WordPress site, there are several things you can do to improve it.
Here are 10 Ways to Make Your WordPress Site Faster, More User-Friendly, and More Secure.
1. Choose an Appropriate Quality Hosting
Investing in a high-quality hosting provider is critical for you to witness your WordPress site’s most manageable growth and development. When selecting a host, inquire about the server hardware, backup procedures, and customer service. Hosting with a managed server architecture offers the best performance, but you may notice increased loading times during peak traffic hours. This is because shared hosts can’t regulate simultaneous visitors, and their systems are slower on average than those running only additional services.
In contrast, dedicated cloud servers offer quicker response time. The biggest drawback to this system is that the installation and operation can be tricky, for which you need to hire experts.
2. Keep Core, Themes, Plugins Updated
The cores, plugins and themes require regular updates. However, it may introduce new features, bugs, and security vulnerabilities. Make sure to manage and fix them immediately. You cannot skip updating as it will negatively affect the website’s performance. Regular updates reduce the risk of malware and hacking attacks by ensuring improved security.
3. Select a Quality WordPress Theme
Not every theme is equally significant. Some help you perform better, while some are nothing but a bloating mess. Thus, what theme you choose is essential and will considerably impact your website performance.
Choose a theme that has the features you require, is lightweight, isn’t extravagant, and employs a solid foundation like Foundation or Bootstrap. Remember, you can add features later using plugins.
4. Remove Unnecessary Plugins
Plugins are essential. However, getting overboard with them can be damaging by slowing down your website. This is because each plugin takes some time to load. The more plugins you have, the longer your website will take for processing and loading on a user’s computer or mobile device! In addition, the chance of plugin conflict grows. There are lighter alternatives to heavier plugins, in case you didn’t know.
5. Optimise Your WordPress Database
Working on the WordPress database can make sites slow over time. Expect outdated postings, plugins, and other elements to linger. It can take up disk space, and your database queries may take longer to execute.
To keep things fresh and the database clean, use tools that help simplify the process. You can use popular plugins such as WP-optimise WP-DBManager and Advanced database cleaner to optimise and clean your database.
6. Optimise Your Images
Optimising the site’s images is a brilliant idea to save much space and improve the site speed. Try to reduce the size of the photos without compromising the quality. For this, use tools such as TinyPNG. They help reduce the size of the image significantly before uploading. Moreover, a plugin such as WP Smush is also excellent; it automatically compresses images when you upload them to your site.
7. Use a CDN
How fast your site loads depend on the site’s server location. So, if you are working in England and your server is somewhere in the USA, then expect a slow speed. However, there is always a means to overcome it. For example, you can use CDN or a content delivery network.
A CDN allows multiple servers to host the file for a website simultaneously. So, if a user enters your site from a particular region, they will get connected from the nearest server to their physical location. The two most popular CDNS are Cloudflare and MaxCDN.
8. Use a Caching Plugin
Using a caching plugin could help you drastically improve speed in WordPress. Caching plugins can make database calls less frequent. When entering your website, users get a static HTML version of the page.
Some hosting plans include it. But those who don’t get it from their hosting provider can use caching plugins such as W3 Total Cache or WP Super Cache.
9. Use File Minification
Like images, it is also a good idea to minify the files. It will make reading the file in the browser a lot easier. Plus, larger files take longer to read, resulting in your site performing at a slow speed. The process allows the reduction of the total number of working files and cleans up the site’s code within, which is more efficient.
10. Have Regular Site Monitoring
To get an idea of your site’s performance or better understand why it may be slowing down, it is wise to regularly monitor your site’s performance.
With managed WordPress host, you will get this automatically as they actively monitor your site for slowdowns and try to fix them immediately.
However, it would help if you took things into your hand with better hosting and used plugins such as WordFence. It regularly monitors and scans website performance and capacity. You can also use Pingdom’s web tool, which sends you email updates when the site’s performance is slow.
Maintaining your website by yourself might be a tedious task. But not anymore! We can help speed up your WordPress site’s performance for you. Our team of experts are well-versed in website design and coding, so we can take care of everything for you while you continue to focus on what you’re best at – running your business. Contact us today for a free consultation, and let us show you how we can improve your website’s performance without breaking the bank.